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How-To Guides

The Ground Transportation Broker's Complete Guide to Farm-In/Farm-Out Operations

Managing a broker network manually is exhausting. Here is how to build a scalable farm-in/farm-out operation with the right processes and technology.

What ground transportation brokering actually involves

A dispatch broker receives bookings from one or more sources — hotels, OTAs, travel agencies, corporate accounts — and fulfils them through a network of operator partners. The value you provide is coverage, coordination, and accountability. You are the single point of contact for clients, and you manage the complexity of a multi-operator network behind the scenes.

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Building your partner network

Your partner operators are your product quality. Every operator in your network is a direct reflection of your reputation. Vet partners thoroughly: visit their operation, inspect their vehicles, and do a test booking before adding them to your active network.

Commission structures that work

The most common structure is a percentage of the client-facing price retained by the broker. Typically 15–25%, depending on volume and route complexity. The key is consistency: every operator in your network should understand exactly how their settlement is calculated, and payment should happen on a predictable schedule — weekly or fortnightly is standard.

Technology requirements

Manual broker operations — email confirmations, WhatsApp for driver details, spreadsheets for commission tracking — break down quickly as volume grows. The minimum technology requirement for a professional broker network is: a system that can route bookings to partners automatically, track acceptance, monitor ride status across all operators, and calculate and record commissions on completion.

Written by
Marco B.
Head of Operations, Pickup Livery System

Marco has 12 years of experience in ground transportation. He writes about dispatch operations, fleet management, and building efficient livery businesses.